Hotel lobby with a starburst globe chandelier, marble fireplace, lit bookshelves and custom lounge seating

Four Essential FF&E Services. One Fiercely Dedicated Team.

Design.Procurement.Manufacturing.Installation.

Hotel suite living room with a marble fireplace, lounge seating and city views

From the first sketch to the final walkthrough, our in-house staff manages all your FF&E needs under one roof. You benefit from “the power of Pinnacle” – one point of accountability and one partner absolutely committed to getting every detail right.

  • No unnecessary middlemen
  • No pass-the-buck excuses
  • No headaches about missing items, delivery delays, or budget overruns
  • Instead, communication is streamlined
  • Decisions are made faster
  • Mistakes decline
  • Quality skyrockets
  • Rooms open faster

Let’s talk about your next FF&E project. You’ll receive a no-cost, no-obligation proposal that can bring your hotel – and your profits – to life with distinctive, brand-right style.

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Our Company

Nearly 500 years of combined FF&E experience and almost 900 hotels completed since 2003

  1. One of the only “one stop” FF&E companies – complex projects are made simpler and smarter by bringing together our design expertise, purchasing power, manufacturing insight, project expediting, plus logistics and installation know-how

  2. Expertise that spans all hotel brands, property sizes, and design styles – experience that impresses your guests and improves your profits in both guest rooms and public spaces

  3. A boutique firm with no unnecessary layers of bureaucracy – you are always kept informed and you can easily reach the people responsible for getting the job done

  4. Established contacts at every popular brand help us streamline design approvals and keep decisions moving, even when deadlines are tight

  5. We serve hotel owners throughout the country from two offices – our headquarters in the Nashville suburb of Franklin, Tennessee, and our office / showroom in Griffin, Georgia, about 50 miles south of Atlanta

  6. Our offices in both Tennessee and Georgia have in-house design experience with brand prototypes as well as smaller, lifestyle properties

  7. Long-standing relationships with hundreds of leading vendors allow us to obtain the best pricing, terms, and logistics for you

  8. Our business is about more than people and products – it’s about people – we want to earn your confidence and become a long-term partner, so we remain available and our service doesn’t stop when our services are complete

Our Design — Pinnacle South hotel FF&E

Our Design

  • In today’s competitive hospitality marketplace, standing out matters – not just with “a look” but with thoughtful and thorough design that strengthens guest satisfaction, that encourages repeat visits, and that builds your business with higher RevPAR and ROI
  • Every hotel has a story to tell whether it’s a business destination, a getaway resort, or a historic property – our incredible designers create incredible spaces that tell your property’s story, that give it personality, and that make it memorable
  • Sometimes we start with prototype design that can range from paper sketches to digital simulation – it’s our way to test ideas, get your feedback, and refine design quickly and inexpensively before proceeding to final development
  • From concept through completion, you get absolutely nothing cookie-cutter – we balance aesthetics, comfort, function, and operations to design a unique environment that offers the comforts of home, the convenience of the office, and the indulgence of a vacation
The result:

Your hotel looks exceptional, feels welcoming, and works beautifully – and when guests leave your hotel, their experience stays with them

Our Procurement — Pinnacle South hotel FF&E

Our Procurement

  • Procurement is where great design meets disciplined implementation – we carefully manage hundreds of purchasing decisions and thousands of dollars in FF&E expenditures on your behalf to make sure every purchase supports the design, budget, schedule, and long-term performance of your property
  • We select the right products for your approved design, then identify the best sources
  • Our purchasing power with manufacturers and suppliers gives you an edge as we negotiate details like unit pricing, volume discounts, payment terms, warranties, quality, durability, delivery schedules, and freight costs
The result:

Your products arrive at the right time, in the right sequence, and in the right condition thanks to proactive procurement designed to protect your investment, to reduce surprises, and to keep your project moving

Our Manufacturing — Pinnacle South hotel FF&E

Our Manufacturing

  • We partner with a select network of vetted and proven factories in the United States and throughout the world to assign orders for high-quality case goods based on the facility’s expertise, tariff implications, lead times, and other relevant factors
  • We start with 3-D renderings that show what the finished product will look like in your space, then we generate detailed, machine-readable shop drawings that guide the manufacturing process with precision
  • Our representatives on site supervise pre-production samples (PPS) for perfect fit, function, and finish, then manage quality assurance inspections at multiple steps of factory production.
  • Finally, we focus on dependable delivery of your products – we track your shipment daily with specialized computer programs and keep you fully informed through final arrival at your job site or warehouse
The result:

Unmatched ability to avoid damage, delays, and unexpected costs

Our Installation — Pinnacle South hotel FF&E

Our Installation

  • Hotels wear products out – carpeting, draperies, wallpaper, electronics, and other FF&E must be properly installed so they perform well and withstand wear, so they meet manufacturer requirements and keep warranties valid, and perhaps most importantly, so they protect your guests
  • Our trained, trade-certified crews bring years of on-site hotel experience to your property so they do the right things in the right way
The result:

Our business philosophy is simple and we take it very seriously – if a job is worth doing, it’s worth doing exceptionally

Hotel lounge with blue banquette seating, colourful accent chairs and patterned feature wall
Why Work With Us?

You Benefit From The Power Of Pinnacle

  • One

    connected team with nearly 500 years of experience and almost 900 exceptional projects completed since 2003

  • One

    streamlined process from start to finish, with personalized white-glove customer service throughout

  • One

    partner achieving your goals through unbeatable relationships with top manufacturers and brands

  • One

    responsibility for constant communication and budget management

Contact Us

Experience The Pinnacle South Difference

Start The Conversation

Let’s have a no-cost, no-obligation discussion about your property, your priorities, and your next FF&E project.

Our Team

Hotel lobby front desk with custom wood-and-quartz reception counters
  • FF&E is a team sport – and the Pinnacle South team knows how to play it very well
  • Every person on our staff has been carefully chosen based on his or her unique ability to make your hotel special
  • We are interior designers and architects, product buyers and project expediters, experts in manufacturing, construction, installation, and logistics
  • Above all, we are “finders” – we find the best FF&E solutions for you as a hotel owner and for your guests
  • We are not just well-trained, educated, and experienced – we are all passionate about our attention to small details and to providing you with a single level of service: superb
  • We look out for you every step of the way because if you’re not happy, our job isn’t done
The result:

We raise quality, control costs, and push ourselves to provide you with unmatched services that are supported by unbeatable customer service

Jason Allen, Founder and CEO of Pinnacle South
Jason AllenFounder & CEO

A Founder And CEO
With A Hospitality Mindset

Jason Allen has a proven ability to enhance the look and the value of hotel properties. With more than 30 years of hospitality experience, his approach is straightforward: cutting costs not corners, while exceeding expectations for owners, travelers, and brands.

For owners, he delivers profits and peace of mind without sacrificing quality. For guests, he offers style, comfort, and convenience. For brands, he interprets standards in a fresh way that still maintains a recognizable identity.

Jason knows that no owner goes into business to be “average,” so his style is to see beyond “the obvious” to “the possible” without losing sight of “the practical.”

He earned his undergraduate degree in marketing at Georgia State University and founded Pinnacle South in 2003 in partnership with the late Tommy Howle, a respected hospitality professional.

Now Jason pushes himself and his team to take every project personally – making it different, better, and smarter as if it was their own.

Our Employment Opportunities

We’re always looking for talented people who can bring proven skills, motivation, and a strong work ethic to our hospitality assignments.

If your background is interior design, procurement, installation, sales, or a related field, we’d like to hear from you. Send us an e-mail telling us about your experience and why you think you’d be a strong addition to the Pinnacle South team.